http://www.sweeneyandking.co.uk/blog/ The latest Blog feeds from www.sweeneyandking.co.uk en-us Wed, 13 May 2026 11:28:45 +0100 Rocketspark http://www.sweeneyandking.co.uk/blog/post/18420/five-things-i-learnt-from-writing-a-sports-team-biography/ Writing down people's recollections verbatim it was not. And how do you get someone who doesn't read books to be interested in yours? These are the five big things I learnt from writing a sports team biography (and yes I name drop Shakespeare). 1. Most people don't remember sh*t Memories are like old ice cubes. You’re sure you put them in the freezer a long time ago, but can’t be certain what shape the tray was, whether you added vodka, or, actually, if that was before you moved house.... Fri, 04 Nov 2022 00:00:00 +0000 http://www.sweeneyandking.co.uk/blog/#post18420 http://www.sweeneyandking.co.uk/blog/post/17913/the-importance-of-document-layout-design-in-your-storytelling-and-business/ A good story is a powerful thing. In the often-dull world of business speak and technical jargon, weaving a story into the message you’re trying to convey can engage readers that might otherwise lose interest. However, information is paramount, and a beguiling narrative often depends on more than just words. It also needs signposts that guide your audience on the journey you promised them. This is where layout design comes in. How you present the information on your document can greatly enhanc... Tue, 16 Aug 2022 13:28:41 +0100 http://www.sweeneyandking.co.uk/blog/#post17913 http://www.sweeneyandking.co.uk/blog/post/17687/plenty-of-time/ This is something we’re very proud of here at S&K: Plenty of Time - 20 Years of Chilmark Cricket Club. 156 pages, 50000 words, well over a hundred photos, five pages of wonderfully presented statistics, a glorious cover photo and a story well told. When the initial conversation around the book took place in September of 2021, we thought it would be 40000 words at the most, but we soon discovered that the more you dig, the more stories you find. This is especially true of clubs like Chilmark wh... Thu, 14 Jul 2022 15:04:05 +0100 http://www.sweeneyandking.co.uk/blog/#post17687